Running Advent Calendar
A 24-door advent calendar made for a runner — a training essential or a bit of recovery kit behind every door, one for each day of December up to Christmas Eve.
Got it for my wife, who has run on Christmas morning nine years in a row and gets a gift card from absolutely everybody. She opened the 1st before her run and left the little flap propped up on the counter like a trophy. First present of mine that has ever made it onto her Instagram.
Lena Kowalczyk-
Twenty-four small things chosen for someone who runs: training essentials small enough to live in a kit bag, bits of recovery kit for afterwards, and written notes. One behind each numbered door, so there is something every morning rather than one big thing at the end.
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Before the 1st of December, so the first door opens on time. Orders are processed in 1–2 business days and ship from the US with tracking, so ordering in November leaves plenty of room. If it arrives mid-month they simply open the doors they have missed in one go — nobody has ever minded that part.
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Yes, and arguably more. Nothing behind the doors is sized, timed or tied to a training plan, so it works the same whether they are marathon training or getting out twice a week in the dark. Most people stand it wherever their kit lives and open a door on the way past.
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No. It has twenty-four doors, so the last one opens on Christmas Eve. The honest catch for a runner is the timing: it finishes just as the January training block begins, which for a lot of people is the stretch that needs the most getting through. December is still the harder month to start, which is why it is built this way, but we would not pretend otherwise.
The Calendar
December Is When
Most People Stop Running.
Dark at both ends of the day, cold, wet, and every reason in the world to leave it until January. The people who go out anyway mostly do it with nobody noticing, and the usual present for them is a gift card from someone who had no idea what else to buy. This one notices. It gives them something small on every one of those mornings, through the month that thins the pavements out.
Twenty-four doors. Twenty-four reasons to get out of the door.
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One Door A Day
Numbered 1 to 24 across the front, through the hardest month to keep going
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Training And Recovery Kit
Small things that end up in a kit bag, not in a drawer with the novelties
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Ready To Give
It arrives boxed and sealed — nothing to assemble, fill or wrap
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Ships From The US
Processed in 1–2 business days, tracking emailed when it leaves
24 doors · opens 1st to 24th December · arrives boxed
The Difference
Another Gift Card
For A Shop They
Already Shop In.
Every runner gets one. Fifty dollars for the same shop they already buy their shoes in, in an envelope, from someone who knew they run and had no idea what that needs. It does get spent. It is simply not a present.
That is what happens when a sport looks simple from the outside. Shoes and shorts, surely. But the things that make running through December bearable are small and specific, and somebody who does not run has no way of knowing what they are.
This one is not a guess either. It is twenty-four small things that belong to the sport, landing on the exact mornings when getting out of the door is hardest.
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24 Doors, Not One Envelope
A reason to think of them every morning, not once
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Ships From The US
Out the door in 1–2 business days with tracking
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30-Day Money Back
Unopened, full refund, no questions
The Usual Runner Gift
A gift card in an envelope. Spent in February. Forgotten by March.
Running Advent Calendar
Opened twenty-four times, on the twenty-four mornings it is hardest to go out.
A card. In an envelope. Again.
Twenty-four reasons to get out the door.
Our customer experiences.
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★★★★★
It lives next to my shoes now
Stood it on the worktop next to where my shoes live and that was the whole trick. At half five in the morning in the dark, opening one small thing before I go out has done more for getting me through the door than any amount of talking myself into it.
Desmond Achebe -
★★★★★
It got the whole house out running
I bought it for my husband and it has somehow turned into a family thing. It sits on the hall table by the kit and whoever is going out first opens the door. My teenager has now run three times in a fortnight, which has never happened before and may never happen again.
Simone Dubois -
★★★★★
Bought it for myself, no regrets
Fourteen years of running and December is still the month I have to fight myself to keep going. Having one small thing each morning genuinely helped. The only thing I would change is the timing - it finishes on the 24th, right as the serious January block starts, which is when I could do with it most.
Trent Mabry